Stop Reading This Article To Make Your Small Business Successful!

Instead, start changing your life, both personally and professionally, by taking these below written words and turning them into a lifestyle, not a fad to send you into action.

"The difference between success and non-success is in an individual’s ability to believe in himself as his own element of change and the daily commitment of that individual with that knowledge of success to execute those changes. Remember, leaders lead and also make mistakes, so the element of change is profitable to a leader and their business. Change and turnover give you the opportunity to evaluate a situation and quickly correct and realign, thus strengthening the whole organization and its future. So, take action and continue your leadership-driven attitude in your life and career to propel your small and mid-sized businesses’ success."

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You are in the Service Industry, no matter what your business is!

It does not matter what your product line is, service is the key difference to your success. Service builds a value-added benefit that can increase your client’s retention rate and generate a higher asking price for your product line. From the very first sale to the one hundredth repeat sale from a satisfied, retained customer, it is the level and consistency of the service that you provide that allows your revenue streams to grow.

Even if you are working for a company and never see a single customer, are you not offering service within your task list to your own workplace, co-workers, and employer? By making each associate very aware that they have a higher purpose than just doing their task list (but instead delivering the best possible service within their task list), you create a sense of urgency in which every action that they do affects a customer. After you get into this mind-set, you can start under-promising and over-delivering on that service that you give, for every aspect within those assigned tasks.

When you lead by example and put this thought into your routine, there is a synergy that is produced; you realize that the value of the whole organization is dependent upon the service that you produce with everything you do and say. “Visualize great service—delivery first, all things possible thereafter.”

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Share-Shift Marketing For Greater Sales Growth Of Your Small Business

Share shifting is a term used to describe moving a client base from your competition, to you. Share shifting is not getting new businesses to try your product line; it is taking a current client database (clients already having needs and currently using your competitors) and moving it to your database (they use you). There are “X” dollars spent on any product line at any one time. The objective within share-shift marketing is to move more of those finite dollars spent on any product line into your business unit. You will be going for a bigger slice of the pie, but it is still just one pie that has not gotten any larger, just your portion of it has.

You need one of two things in place to sell any item: the clients either want or need your product line or a combination of both. Without a want or need from the client, you cannot sell much of anything to anyone. So, the advantages of share shifting over getting new customers/clients are:

• The want and need are pre-established

• The client is already buying, so spending habits are historic, thus forecasting can be done for pre-qualifying their future spending consumption

• Having purchased from your competitor in the past, selling strategies on your product line’s advantages over your competition can be highlighted and exploited

• A pre-qualified database for quicker sales effectiveness, ramp up/your “low hanging fruit”

• Builds revenues in a soft or downward trending marketplace

• No wasted time on “uncovering” needs in your sales stage progression. Due to this, you can move the client quicker through the sales pipeline to the purchase phase

With share-shift marketing, your top-line growth will be faster than with most other sales campaigns, due to the fact that you have an accelerated cycle built into this sales effort. So, go on out there and get a bigger piece of that market share pie, before someone else does and then throws it in your face.

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Labor Efficiency Modeling For Your Small Business Success

Getting yourself and your business unit into the mind-set of thinking about labor efficiency modeling is one of the keys to running a profitable business.

The last time you looked at your current standards was when? Do you know what the correct production efficiency from each of your job codes is, even yours? What is your monitoring frequency? Are your current efficiency modeling standards relative and timely with the current work force, market conditions, pricing structure, technology, and machinery in place? When do unacceptable results on each end of the parameter’s spectrum trigger that an adjustment needs be made?

Do you share your statistical results from the modeling output calculation with the associates, HR, and supervisors for constructive assimilation and benchmark performance managing? You cannot tell someone to do better at something if you cannot show them why and where they are not meeting standards. Are you making labor efficiency part of the corporate culture and driving performance, retention, rewards, and career paths with them? Is your monitoring on efficiency placed upon the greatest job code that will yield the highest returns? Can your associates deliver upon current standards without task saturation overcoming them and quality being affected?

All of the answers to these above questions and more, along with revenue and greater efficiency, can be generated when you apply labor efficiency modeling to your business unit. Always focus your labor efficiency modeling to the greatest payroll burden and work backward throughout your business unit as you are re-implementing your standards.

How do hotels use labor efficiency? One way is in the form of cleaning rooms, the “minutes per room” or M.P.R. that it takes a room attendant to clean a room. At the end of that workday, all of the time from a room attendant is added up and then verified that it fits within the “minutes per room” standards for all of the rooms that were assigned to them for cleaning. When these numbers are reviewed, deviations can be determined that very day, so corrective action can be taken to balance out the week’s labor efficiency model before the overages hit a profit and loss statement. Labor costs on cleaning rooms can greatly impact the bottom line of a hotel, so that is why daily monitoring of this labor cost component (labor efficiency) helps a hotel bring down the appropriate payroll percentages and budget adherence is achieved.

Labor efficiency modeling can bring great success to your business unit if implemented successfully. What are yours and how are you going to make them better?

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Location, Location, and Location Will Make A Difference For Your Small Business Success

This applies to everything regarding your business unit, not just the physical location of your operations. What if your Web site was incorrectly key-word phrased, and then no one could find a link to it with the most obvious words? What if your salespeople were making sales calls in a non-feeder city for new revenue generation? What if your copy machine was located farthest from the person who makes 80% of the copies? What if your help wanted ad for janitorial work went into the executive/management section? In the hotel business, if we placed a tropical ocean resort hotel in the middle of a farm pasture in the Midwest, would it be successful as an ocean resort hotel?

All of these above examples show that with improper location, your probability for a successful outcome decreases. Look around your business unit and ask yourself, “Does this or that belong here or there?” “The mountain must always come to the customer, not vice versa.” If you do not position your product line in a convenient location for the consumers and their dollars to spend on your business unit, your competitors will.

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Stop Pushing Yourself Making Your Small Business A Success

Instead, start utilizing your time more wisely.

We are all spacers of time, to some degree. If we were given one hour to do a specific task or job, probability could tell us that we would do that task or job correctly in just fifty-five minutes, with no reduction in quality. If this five-minute savings is true, imagine if you add up those five minutes that you just saved and multiply it by eight hours in your workday. That equals forty minutes more in a workday to become more productive.

Say you then took those forty minutes in a working day and multiplied it by five days in a workweek, which would be two hundred minutes a workweek, or three hours and twenty minutes. If we take those two hundred minutes a workweek and multiply it by fifty work weeks a year, that would equal ten thousand minutes or 166 hours and forty minutes a year of greater productivity by utilizing your time more wisely by not spacing your tasks. If you then took 166 hours and forty minutes and divided it by forty hours in a workweek, you would get 4.17 workweeks, or about one month more of time in a year for more available, more productive time available.

All you have to do for this “extra” time is stop spacing your tasks and pushing yourself and instead start utilizing your time more wisely. Worst case scenario, what could you do with two more weeks of work accomplished a year? How much more of a success could you be in your position, both financially and status-wise?

But be careful. Do not try to lower your efficiency ratio too much, or you will burn out and hit a wall of reduced results. Instead, focus on each task until the goal is completed the right way and in a timely manner, without spacing involved. Only then will you find under each task some piece of time that came from having your efficiency higher, not your pushing of those efforts, thus producing your extra “time of success.”

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Identify Express Service Potentials For Your Small Business

We live in a world driven by express services, a quick this or a quick that, and we need it “this very moment” kind of mentality. In the hotel business, it was identified that two of the largest opportunities for express services were the checking in and out processes of a customer’s hotel stay.

Currently, that express service is done at most hotels in one form or another, but what if you were the first hotel to do it, thirty or so years ago? Would you not have had the competitive advantage to grow your repeat and future guests by offering this untapped, demanded express service? Would that express service not have set you apart from the rest of the hotels and made a marketing niche available for promoting the difference in your whole product line to that of your competitors without changing the core product line?

Take a look around your business unit, listen to your associates and customers, keep abreast of market trends and your competition, and never stop asking yourself, “Is there an opportunity to convert and deliver this or any process in the operations and sales functions to an express service module?”

Demand for express services will only increase with this “time crunch” world we live in. By conducting beta testing on potential express services, examining the results, and finalizing the outcome, your business unit can develop an express service to get ahead of the demand curve within your own industry and gain market share doing it.

Once your business unit can identify and implement express service potentials, you will reap the benefits through operations, sales, and eventually monetarily. “Express”ing how your business unit is different today, than that of your competitors, will only add to your core product line for years to come.

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