Monday, August 25, 2008
Scripted dialogues can benefit your business unit in the following ways: consistency; professionalism; assurance that the operational and sales talking points are covered; on-boarding, cross-training associates are effectively accomplished; and objective, clear, and non-derogatory answers that can be discussed to a broad-base spectrum that can be documented and used for legality protection.
Ever make a reservation at a hotel? The reservation screen is actually a fill-in-the-blank script that the hotel uses to capture its requested reservation information. In fact, there are parts within that reservation screen that will not let the reservation agent produce a confirmation number until the required information is completely filled in and correct. Ever call an 800 number for reservations? Ever get a wake-up call from a hotel? These are all examples of scripting within the hotel business.
Now, focus on your business unit and ask yourself, “What tasks can be scripted to help send my business unit into a proactive approach to talking with the customers and converting that captured time with them into a more qualified database for mining, better close ratios, lower miscommunication experiences, and higher profits?”
Once you identify those scripting opportunities, make sure that there is some sort of ongoing quality assurance program installed and corrective action responses in place to maintain all of the benefits that a “scripted company” can yield for itself.
Tuesday, August 12, 2008
How do you manage associate performance? Just like you would manage driving a car. You need to know where you are at the start, where you want to be at the end, and a roadmap to help optimize the distance from point A to point B and receive some redirection in case you are off the path.
Managing associate performance can be in the form of written documentation for reporting the results, personal follow-up/open dialogue with that associate, constructive feedback, timely reviews, accurate assessments, direct and specific directional action tasks that have been accomplished, and what needs to be accomplished for future goal platforms.
Along with these items, you need assessment tools that determine upward mobility capabilities and strategic skills currently in place or underdeveloped ones needing attention, placement within current and ongoing organizational charts, open dialogue with direct supervisors, customer satisfaction scores (if applicable), and financial performance metrics (if applicable). By combining the information and resources above, you know where the associate is and where he wants to end up, so you are giving the associate a “roadmap” on how to get there, and he can now “drive” his own career achievement by daily, hands-on deliverance within the business unit’s success structure.
Each associate has a different want and need from a workplace environment, but by assisting each to accomplish his end results by managing his performance from the very first day of employment to the end, both the associate and business unit will see the most productive outcome. Only when a business unit focuses on managing associate performance through each associate as an individual part of the whole and manages career path/performance to those individualities; can the sum of all associates’ efforts be combined into one goal for the achievement of the entire organization.
Start managing associate performance and doing the reporting on it today, because we are all connected and dependent on one another. Your success depends on other associate’s within your business unit, and managing associate performance is one way to guide that success in the right direction. Remember, “We win as one!”