It does not matter what your product line is, service is the key difference to your success. Service builds a value-added benefit that can increase your client’s retention rate and generate a higher asking price for your product line. From the very first sale to the one hundredth repeat sale from a satisfied, retained customer, it is the level and consistency of the service that you provide that allows your revenue streams to grow.
Even if you are working for a company and never see a single customer, are you not offering service within your task list to your own workplace, co-workers, and employer? By making each associate very aware that they have a higher purpose than just doing their task list (but instead delivering the best possible service within their task list), you create a sense of urgency in which every action that they do affects a customer. After you get into this mind-set, you can start under-promising and over-delivering on that service that you give, for every aspect within those assigned tasks.
When you lead by example and put this thought into your routine, there is a synergy that is produced; you realize that the value of the whole organization is dependent upon the service that you produce with everything you do and say. “Visualize great service—delivery first, all things possible thereafter.”
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