Monday, December 8, 2008

Stop The “What If’s, Of Why Your Business Numbers Are Down!

Instead, start taking responsibility for your own actions in all situations, even the ones that you cannot totally control.

If it happened to you, your actions, no matter how small a part that they played in the outcome, are still a part of the outcome; so take that portion of the responsibility without hesitation. Did you not market your business, thinking, if you built it, they would come? Did you not focus on client retention, when business was booming? Did you not sell value, instead of price when asking for the sale?

There are many factors as to why things happen the way they do. Some of your own actions account for it; some do not. No matter the “what ifs,” remember that sitting around and wondering about them will only displace your time and stop you from changing your situation. Stand out of the crowd, accept your situation, and stop questioning, “Why me?” and, “What if?” after you commit to an action of change to resolve the situation. Only then can you execute a plan to change within.

No matter what, you and you alone have the ability to change your situation. It may not be immediate, but change will happen with an executed plan from a person who has first accepted the reality that it is only their actions that can improve this situation. Taking responsibility for actions in your life is a big step to turn your situation into success.

The difference between success and non-success is in an individual’s ability to believe in themselves as their own element of change and the daily commitment of that individual with that knowledge of success to execute those changes.
So, are you going to take action today? Good, now finish reading and implement.

1 comment:

Georgann McCrosson said...

Great post, Tom. People do need to take responsibility for what's happening whether or not their actions are the direct cause of their conditions. Conditions will always change and we as business owners must adjust what we do to be sure we're in as good a financial position as possible. Small business is the backbone of our economy. It is our responsibility to do whatever we can to remain viable, for ourselves, our families and our communities.

Two actions must be taken by business owners. They must continue to market their service or products and they must focus the majority of resources on client retention.

It costs 6-10 times more to acquire a new client than it does to keep one. Let your clients know you appreciate them, stay in touch with them. With the cost of email marketing being so affordable, there is no reason not to do it.

If you don't have a client database, start capturing names, addresses and email addresses today. Review how your phones are being answered, how customers are greeted when they come into the store. How can you improve what you're doing?

Lots of small steps will carry you the same distance as leaps and bounds. Just get started doing something.