24/7/52. What this phrase means is twenty-four hours a day, seven days a week, and fifty-two weeks a year; this is the golden rule if you are marketing and selling your business unit's product line. Your marketing and sales efforts should never close, which means that you have 525,600 minutes a year to be open and to make sure that your business markets and sells itself in the best and most efficient way that it can, be it through on-line or off efforts.
No matter what the posted hours on the doors are for your business, you must be in the mind-set that your business is always “on, open, or alive,” 24/7/52. Think of it this way: When your business doors are closed, do potential, current, or future customers (economic decision makers) stop spending their money? Do outside and inside factors affecting your business and your competition stop, or is someone out there creating a better widget than you, ending their day when you do? No, they are not!
Obviously, many factors come into play as a big part in determining your operational hours. But when was the last time you truly looked at your business unit’s hours with a critical and objective eye and made sure that they were appropriate to make your future goals? Or are those hours just posted for “your convenience?”
If you get into the mind-set that you are always “on, open, or alive,” 24/7/52 when marketing and selling your business, you will then start to think about how to make the most out of all that “extra” time you have to increase your business’ success model.
The traditional hours of Monday through Friday, nine to five, are a very antiquated way of thinking. This is a global economy that is always “on, open, or alive,” 24/7/52. When you are sleeping, someone from halfway around the world is working.
Your business unit must have a 24/7/52 mentality to be more successful. Only when you embrace this mind-set will new ways “to do more” arise, because you are now always “open” to more success in your marketing and sales efforts.
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1 comment:
Great points. In terms of ecommerce growth, i always say, "start local, grow global." Today, small businesses have the ability to be very nimble, and grow according to global demand. Internet marketing programs are the best, and most cost effective way to test overseas markets. I think this is something that more small businesses need to use to their advantage when expanding globally.
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